NZC and Genesis will break new ground this summer with a three-year partnership unveiled to support cricket from the grassroots to the elite.
The deal sees the energy company swing their support in behind the community game by becoming the naming rights partner of Genesis Smash Play, while also backing the BLACKCAPS and WHITE FERNS across the domestic and international season, including becoming the back of shirt sponsor for both national teams.
New Zealand cricket fans will feel the partnership immediately this season, with Genesis giving away one year of power to 20 lucky winners, as well as offering home fans exclusive experiences.
The new partnership was launched at an internal event at Genesis’ Auckland office on Monday, with BLACKCAPS and WHITE FERNS stars Fran Jonas, Nathan Smith, Adam Milne, and Molly Penfold on hand to engage with staff and show off the new T20 playing kit for the summer.
NZC CEO Geoff Allott was delighted to welcome Genesis into the New Zealand Cricket family.
“This partnership breaks new ground for NZC in terms of being our first major energy partner and we couldn’t be happier to have them on board ahead of a massive home summer,” he said.
"Genesis get that cricket isn't just about the BLACKCAPS and WHITE FERNS - it’s about kids picking up a bat for the first time through Genesis Smash Play and ensuring the next generation get to enjoy the game we all love.”
Genesis Chief Revenue Officer Stephen England-Hall said the company was proud to back cricket in Aotearoa from grassroots to our representative teams.
"At Genesis, we believe the best Kiwi summers are lived at full power.
"That's why we're proud to back Kiwi cricket at every level, from the next generation discovering the game through Genesis Smash Play to our national teams inspiring us on the world stage.
"Our ambition is to help make cricket even more fun, exciting and rewarding, creating more reasons for New Zealanders to play, support and celebrate the game throughout the summer.”
The partnership will also see Genesis sponsor the opening Powerplay of each innings at every NZC home white-ball international for the next three seasons.
About Genesis:
Genesis is an energy generator and retailer supplying electricity, natural gas, LPG and broadband to more than 490,000 customers throughout New Zealand. The geographic spread and diverse range of generation assets and battery storage enable us to back up solar, wind and hydro generation when supply from sun, wind and rain fall short.
Our Gen35 strategy will see us deploy more than $2.2 billion to build new renewable generation and battery storage by FY32, develop Huntly Power Station to provide more back-up electricity supply, and support our customers to lower their total cost of energy through electrifying their homes, businesses and transport.